Our Mission

We have been in business since 2006, providing healthy and effective products. We are committed to offering exceptional natural products at affordable prices. Like with your food, you should be confident in the ingredients you put on your skin. Our information is readily available to you so that you can be satisfied that the products you use are, in fact, natural and healthy.

We do our homework, so you don't have to!
Creating natural, safe and effective skincare products takes a lot of work! From the research stage, sourcing, to the blending practices, every step of the way requires research, attention to detail, and lots of love! We make the process transparent so you can have confidence in our products.
Sourcing Ingredients Sustainably
We source our ingredients from sustainable sources and buy certified organic when possible. We like working directly with small farms/distilleries and continue to expand the number of small businesses and cooperatives we work with as we grow. We never purchase ingredients purely on price and always require thorough testing of our components (GC/MS, MSDS, etc.) to ensure we only use the purest ingredients. We never cut corners.

We want to bring transparency to skincare and body care, just like it exists in the food market. Most people don't know what is in their skincare products or realize how many harmful/toxic ingredients they may contain - some are hidden within the ingredients list. Up to 100% of what you apply to your skin gets absorbed into your bloodstream, bypassing the digestive system that food goes through. Your skincare can have just as much, if not more, impact on your health when it contains harmful substances. This is why we make it our mission to provide high-quality, safe, healthy, and affordable skincare products.